BrightHouse told its shopfront is too bright

The shopfront of the BrightHouse store in King Street, Stroud

The shopfront of the BrightHouse store in King Street, Stroud

First published in News Stroud News and Journal: Photograph of the Author by , SNJ reporter for Stonehouse and Chalford. Twitter @ChrisWarneSNJ

BRIGHTHOUSE is appealing against a decision by Stroud District Council to deny planning permission for its shopfront.


SDC has refused to approve the illuminated facade in King Street, Stroud, with planners saying it is out of keeping with the surroundings.


The household goods retailer, which offers flat-screen TVs, laptops, washing machines and other items on a weekly payment basis, opened the store in September and subsequently sought retrospective permission for its facade.
 

But SDC has turned down the request, saying: "Due to the prominent position, non-traditional materials, colours and illuminations the signage appears as an incongruous and inappropriate feature." 


However, in its written representation to the planning inspector, who will now decide whether or not the shop front will remain, BrightHouse said the new signage serves to enhance the integrity of the building, its character and appearance.


The company added that the sign is the same size as the one on the previous store and that the illumination promotes a sleek, modern look.


BrightHouse's appeal will now be decided on the basis of written representations and a site visit from a planning inspector.

Comments (2)

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3:50pm Fri 15 Feb 13

Crow says...

Just looks like any other shop, to me...

"non-traditional materials"? What do they want shop fronts to be made of?
Just looks like any other shop, to me... "non-traditional materials"? What do they want shop fronts to be made of? Crow
  • Score: 0

12:39pm Tue 19 Feb 13

K D Cranston says...

The town centre is in a conservation area and Stroud Town Council issues all applicants a design guide. This sets out details of materials that are suitable and those which are not. The aim is to preserve the character of the town centre rather than becoming a clone of many other towns with the same. One of the main attractions of Stroud is that is quirky and individualistic - Long may it be so!
The town centre is in a conservation area and Stroud Town Council issues all applicants a design guide. This sets out details of materials that are suitable and those which are not. The aim is to preserve the character of the town centre rather than becoming a clone of many other towns with the same. One of the main attractions of Stroud is that is quirky and individualistic - Long may it be so! K D Cranston
  • Score: 0

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