FOOTBALL supporters are being told to keep calm during this summer’s World Cup by Police concerned about domestic violence.

Reported incidents of domestic violence rise by over a quarter when England takes part in a major international football tournament with those numbers affected by whether they win or lose.

With England kicking off their campaign against Italy this Saturday, June 14, the Home Office and Association of Chief Police Officers (Acpo) are warning supporters to keep their emotions under control.

A poster and online advertising campaign will be used to communicate important messages about domestic violence to men aged 18 to 35. The adverts will be displayed in male toilets and around online football videos from now until mid-July. Deputy Chief Constable Carmel Napier said: "There is no excuse for domestic violence and perpetrators must be clear that the World Cup does not give them any justification for partaking in abusive behaviour.

Home Office data showed a rise in violence of over 30% during two England matches in the 2006 World Cup.

The Gloucestershire Police month long ‘Stay Safe’ campaign focused on domestic abuse from Monday, June 9 to Monday, June 14 to mark the start of the World Cup.

Faye Kamara, Domestic Abuse and Violence Strategic Co-ordinator said: “On average the victim of domestic abuse has been abused 35 times before they contact the police, which is a shocking statistic.”

“Our intention this week is to highlight and educate the public on this issue which is especially pertinent as we get closer to a major international tournament where England are participating. My colleagues and I will be on hand to offer support, advice and information for anyone who maybe a victim themselves or may know someone who they think could be at risk of domestic abuse.”