WESTONBIRT Arboretum has been awarded a gold award by VisitEngland, the country’s leading tourism body.
The Forestry Commission’s National Arboretum at Westonbirt has been awarded a gold accolade as part of VisitEngland’s Visitor Attraction Quality Scheme.
Westonbirt Arboretum is one of only eleven visitor attractions in the country to achieve this high level recognition.
After a mystery visit by staff from Visit England and rigorous investigation, Westonbirt has been classed as having an ‘extremely enjoyable visitor experience’, with the new developments on-site providing visitors with a better welcome and considerably improving the admissions process.
Paul Cody, head of Visitor Attraction at Westonbirt said: “We are really thrilled to have been awarded the gold accolade from Visit England.
“We are committed to delivering a high level visitor experience here at Westonbirt and this award highlights the hard work that has gone into both improving site layout and visitor engagement and information. The staff will definitely be celebrating.”
The VisitEngland gold accolade will soon be highlighted on-site and across Westonbirt’s online channels.
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