THE new improved Browns has a wider perspective on the world of health
and fitness than its predecessor. On one side of this new perspective is
a sophisticated nightclub and at the other end of the scale it includes
beauty treatments and a diagnostic centre, primed to cope with stress
and weight concerns, which is almost a holistic approach to health --
taking in some happy hedonism with a dash of recuperative care.
Browns, the nightclub, is opening to the public and
members on Friday and Saturday nights. Remodelled completely
differently from the black panelling of the former Cueball disco, it
offers a relaxed, comfortable setting for late-night socialising and the
new owner sees it as an ideal weekend attraction for the over-25s sector
of the market.
Built on two levels with a mezzanine floor, it provides both a chance
to dance and the space to talk for a market which would rather relate
than rave from the hours of 10pm to 2am. It is seen as an upmarket
nightclub for discerning Southsiders to come to -- a singles type of
place where people can meet in a relaxed atmosphere.
As part of this new venture into the leisure and entertainment field,
Browns the health and fitness club now also caters for private functions
and seminars in a variety of room sizes. The club can cope with a small
seminar for 30 or with a 100 or so for a small twenty-first through to
numbers of 200-300 or 500 in the main disco for bigger occasions.
Revellers might also like to consider its beauty department for the
day after. Treatments range from aromatherapy, where clients are
massaged with essentials oils intended either specifically to relax or
refresh, and reflexology during which trained specialists massage and
home in on areas of physical difficulty through the feet.
Other options, also supervised by trained therapists, include waxing
and Ultra-slim, electric slimming devices which whittle away iches
through passive exercise by making the muscles pulse.
Massage is an essential component of Browns' stress clinic, where
clients can work on their stress levels constructively through
monitoring, diet, exercise, and relaxation.
The clinic includes a diagnostic service with a computer which can
assess cholestrol, blood fat levels, and pressure. From this, staff can
then assess a client's needs in terms of a combined package of diet and
exercise schedules.
Soothing treatments are available for overstressed executives who want
to get the business day's knots out of their tense muscles.
The manager however, expects the clinic to appeal to more than just
the business community as an awareness of stress and its possible
knock-on effects on health grows in many sectors, particularly among
those who already recognise the need to look after their body.
He explained: ''More and more people, who are already involved with
the sports side, are increasingly wanting to take a total fitness
approach.
''People now recognise that it is not always enough just to get
physically fit through exercise, but that they have to consider other
factors.''
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