A FASHION stylist is launching an online recycling service that enables clothes lovers to raise money for charity through the luxury items hanging in their wardrobe.

Fashion for Change, founded by Isla D’Aubigny from Pitchcombe, is set to be the first fashion-to-fundraising boutique of its kind in the UK and has already received significant praise from A-listers, including Gillian Anderson.

Isla is looking to find £300,000 for the expansion of her online fashion-recycling boutique through her equity crowdfunding campaign on Crowdcube.

Commenting on her new boutique Isla said: “Fashion for Change provides the perfect solution for busy, professional women and celebrities who love luxury style and recycling but who don’t want to drop their items at their local charity shop.

“With our fripping service, fashion-lovers and celebs now have the ease of regularly giving their much-loved designer clothes a new home, whilst at the same time raising as much money as possible for a cause they care about, without any fundraising, auctions or hard work.”

So how does Fashion for Change work? And what is fripping?

First fashionistas select the luxury designer clothes, shoes or accessories that they no longer wear. Then Fashion for Change collects the items free of charge and lists or frips the items on their site on the seller’s behalf.

Once the items have sold, Fashion for Change sends the items to the buyers and 60 per cent of the profit from the sale of each item goes to the charity or charity project of the seller’s choice.

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And at any point fashion lovers can see how much they have raised for their charity, via www.fashionforchange.boutique

Talking about what inspired her to launch the service, Isla said: “We have thousands of luxury garments in wardrobes across the UK not being worn and I strongly believe this is because there’s no service at the moment that maximises their true value.

"Only a sample of charities have retail outlets and, in these outlets, luxury items are often sold for low prices, without donation transparency.

"I want to change this by launching a service that makes donating high-end clothing both easy and rewarding.

"In doing so, we will increase the range and accessibility of second-hand luxury and help end fashion waste.”

Isla is hoping her crowd-funding campaign on Crowdcube will raise the £300k investment needed to fully launch the Fashion for Change business and site in the UK.