POLICE have confirmed that a man has died following a serious traffic accident on the A38 near Moreton Valence. 

At around 2.23am this morning, police were called with reports of a accident involving a blue Mazda 6, which had been travelling north from Whitminster towards Gloucester. 

A 21-year-old man from Gloucester, the occupant of the car died at the scene.

Formal identification has not yet taken place, but the man's next of kin has been informed. 

Officers are investigating as to whether a blue Audi A3 located nearby was involved in the accident. 

Police are appealing for anyone who has dash cam footage or who may have seen either vehicles prior to the incident, to call the police quoting 74 of April 22.

There are currently closures in place on the A38 between Whitminster roundabout and the Cross Keys roundabout and these are likely to remain until later this afternoon while investigations continue.