INDEPENDENT Stroud  fashion trader Simon Powell is branching out.

Simon, who owns Brilliant Disguise with business partner Jane Jane Mahoney-Wightman, has opened The Toy Shop opposite his fashion emporium on the Stroud High Street alongside girlfriend Sally Bradley.

The Toy Shop, stocks an alladins cave of products including Playmobile, Brio, and Djeco origami.

He said: “Lots of very happy children and one four-year-old was completely overwhelmed and she had to come back twice to decide what she wanted."