A MILKMAN who cheated on his wife has been sacked for appearing on the Jeremy Kyle Show.

Father-of-two Shaun Dadds, 44, from Quedgeley, and his wife Anne-Marie, 43, appeared on an episode entitled Is my Husband Cheating on his Milk Round? in an attempt to save their marriage.

But managers at Dairy Crest, where Mr Dadds was a milk round supervisor, were not impressed, saying he had tarnished the firm’s reputation.

They said customers might have seen him on the show which would be “detrimental to commercial reputation” and that he had been on sick leave when the episode was filmed.

Milk round supervisor Mr Dadds – who had worked at the dairy in Gloucester for more than six years – accused the company of overreacting.

“I was quite shocked actually,” he said. “I thought they would just give me a final warning over it after everything I have done for the company.”

Viewers saw Mr Dadds fail lie-detector tests designed to find out if he had been unfaithful to his wife.

He failed them all because of a fling early in their relationship.

Reacting to the news, Mrs Dadds used Dairy Crest’s slogan “milk and more” in a rant at her husband.

However, despite the revelation, the couple have managed to get their marriage back on track after eight weeks of counselling provided by the show.

And despite losing his job, Mr Dadds is looking on the bright side.

“It was worth it even though I have lost my job because it has saved my marriage,” he said. “I had to save my marriage. It was either sort it out or lose it.”

After the episode aired on Thursday, September 18, Mr Dadds was called into work for a meeting and was sacked a month later. An appeal was rejected earlier this month.

Mr Dadds said managers were concerned that customers could have seen the show and recognised him.

In a letter, Dairy Crest said he was guilty of gross misconduct due to dishonesty which “amounts to a fundamental breach of trust and confidence”.

The letter said: “The association with the subject of that programme has potentially brought the company into disrepute.”

It also said Mr Dadds falsely reported himself as being sick on the day of filming.

In a statement, Dairy Crest said: “Dairy Crest and Milk&More have stringent employment and HR procedures in place. We don’t comment on individual cases but can confirm that all procedures were followed in this instance.”