The biggest stars in the music industry had a treat at the Brit Awards this week courtesy of Stroud's bees: a planet-friendly alternative to cling film.
Calvin Harris, Pink and First Aid Kit were among the musicians who received a beeswax wrap in their VIP goody bags on Wednesday's award show, which had a environmental theme due to its partnership with WWF.
They are produced by The Beeswax Wrap Company, based in Nailsworth at Inchbrook Mill - and which thinks there is a better way for us all to store our food.
"I'm originally a teacher and a couple of years ago I was using cling film, trying to wash it, and I just got sick of it," said one of the company's owners, Carly Catalano.
"When we moved to Stroud and realised how many beekeepers there are around here, I just started experimenting."
Owners Carly and Fran of The Beeswax Wrap Company
Made by hand out of cotton, the wraps incorporate beeswax along with pine resin and organic jojoba oil to offer a natural adhesive for storing food that can be re-washed.
Carly explained: "You use the warmth of your hands to help mould the beeswax wrap over a piece of food, bowl, dish, etc. The wrap will hold its seal once it starts to cool down."
Carly and friend Fran Cusden went all-in with the wrap business a year ago and have turned many heads in the eco-gift world, including that of fashion giant Prada.
Find out more at beeswaxwraps.co.uk.
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