Gin-lovers in Gloucestershire can choose from more than 350 varieties of their favourite tipple at a stunning new bar opened by Superdry founder Julian Dunkerton.

The new Gin & Juice bar at No. 131 on the Promenade in Cheltenham is set to become a bustling, late night weekend destination offering more than 350 gins with DJs playing funky grooves.

There is also a cocktail menu which offers delights such as Tom Cat Cloudy Mango Gin with blueberries and mint and Pink 47 London Dry Gin with lemon and pink peppercorns.

A joint venture between Julian and friend Steve Barker, and the aim is to ‘enable customers to fully immerse themselves in a gin-focused experience’.

Among those in attendance for the opening party on Thursday night was Julian’s wife, fashion designer Jade Holland Cooper.

Gin & Juice is open until 3am on Thursday, Friday and Saturday.

131 is part of Julian’s Lucky Onion group, which owns the Tavern and No 38 the Park in Cheltenham, the Wild Duck at Ewen and the Wheatsheaf in Northleach.