One shop in Malmesbury is leading the fight against plastic.

The Wild Food Company, based on the High Street has worked tirelessly over the past year to reduce its plastic lifestyle, and they have now taken its biggest step yet.

In the past week, they have installed brand-new gravity dispensers saving on unnecessary plastic packaging waste and saving money too.

The dispensers are now filled up and ready for action.

Shoppers at the Malmesbury based store can now purchase a whole range of unpackaged loose foods covering all the staples including, Oats, Seeds, Nuts, Lentils, Rice, Pasta, Peppercorns and even Popping Corn.

Tom Bowerman, owner of The Wild Food Company said: “This is something we’ve been working towards for some time, reducing unnecessary waste is really important to us as both as individuals and as a business and it feels great to be reinvesting our profits back into the business to do something positive in this area.

"Malmesbury is a great location and there is a lot of awareness in the town and surrounding areas around reducing waste and single use plastics, especially with groups like Malmesbury against plastic doing great work in the town.

"The gravity dispensers are a modern way of offering loose foods, without the hygiene risks of the more traditional open scoop bins you may have seen in the past.

"A customer can now bring their own containers and fill up on store cupboard essentials or use one of our strong, reusable paper bags, supplied locally by Shipton Mill”

Shopping this way means that people save on unnecessary plastic packaging waste and also save money too as everything works out a better price than it did in the little pre-packaged plastic bags the goods used to be sold in”

The newly installed gravity dispensers join the existing popular range of liquid refill products already offered in store covering household cleaners and personal care products like Shampoo & Conditioner along with an ever-growing range of zero waste and plastic free essentials including toothbrushes, washing up cloths, toothpastes, deodorants and, locally crafted goods and more.

Over the past year, the shop has increased its offerings to make it easier to live a reduced plastic lifestyle, from loose soaps, to toilet rolls wrapped in paper and recently, their liquid refill station for items like hand soap and washing up liquid.

And plans don't stop there, with plans to add more products and packaging free options in the coming months.

Tom added: "This is something we’ve wanted to do since taking over the business a little under two years ago, I really wanted to do something that is good for the community and our environment and am really lucky to have a great team of staff who share this goal.

"We are now all aware of the problems with single use plastics, waste and overconsumption in general and I feel that if lots of us make an effort to make small changes to how we shop and consume then collectively we can make a big difference."