AFTER 50 years in business, it's sew far sew good for a Stroud haberdashery shop.

Sew and So was opened in 1969 by Wendy Poole, who sold it eight years later to the current owner Jackie Hall.

Jackie said that she had only popped in to buy a tapestry kit, but she ended up buying the whole shop.

“The previous owner was moving to Cornwall and had to sell in one week,” she said.

“It all happened very quickly.”

Jackie bought the business, which is located on Lansdown, in February 1977.

“Over the years, as trends changed, I had to keep up by changing stock too,” she said.

“In the first few years, tapestry and embroidery were the big sellers. 

“Then later cross stitch became very popular and has stayed popular ever since. 

“In later years, dressmaking has made a comeback and I have been able to source good quality fabrics at reasonable prices.”

Sew and So is a small shop, but it sells a huge range of haberdashery items and every corner is packed with stock.

“It has been 42 years of hard work but immensely satisfying,” she said.

“Stroud is a very special place and the people here have such creative talent.

“It is a joy to work in this trade.

“Choosing and handling lovely fabrics, threads, ribbons, buttons, braids will never be boring so retiring is not on the cards for me for a few more years yet.”

She added: “I have been very lucky over the years to have had good staff, each with a great deal of sewing knowledge. 

“I like to think customers can come in to ask advice on anything sewing related and hopefully go out satisfied.”

Jackie also teaches embroidery at Hawkwood College specialising in Japanese silk and has had her work exhibited in Tokyo, New York, Australia and France.