THE owners of an independent London fashion boutique are poised to set up a second store in Stroud at the Five Valleys Shopping Centre.

Womenswear fashion boutique, Sub Couture is one of Notting Hill’s best-known independent fashion boutiques, and the store is the latest to be announced for Stroud's new look shopping centre.

The boutique is owned by husband and wife Derek and Louise Aiken, and it has been part of the scene in London’s chic and trendy Notting Hill for 25 years.

From their Kensington Park Road boutique, the couple have developed their own style and championed some huge fashion brands, with a successful online business running alongside their London store.

Sub Couture are working with the team from the Five Valleys owners Dransfield Properties, to bring the new concept store to one of the newly renovated retail units.

The Sub Couture style of clothing blends informal, underground and subversive with vintage and classic looks.

The new store will stock brands including Oneseason, Dream, Italian brand Dixie as well as Rino and Pelle, Onjenu and Pour Moi.

Sub Couture will open in March alongside other new businesses in the town including the Spoil Yourself Spa and Salon and the new Borough Market style indoor market area which will also open in the spring.

The boutique's co-owner, Ms Aiken said: “We are really excited to have the opportunity to launch this new chapter of the Sub Couture story here in Stroud, it’s a fantastic town and a really beautiful region and we know our customer is here.

“It will be a wonderful bit of Notting Hill, but definitely with a Stroud twist and we can’t wait to open our doors.”

Mark Dransfield, managing director of Dransfield Properties, which owns Five Valleys, said: “Derek and Louise have a great instinct and knowledge of the fashion industry and the new Sub Couture Stroud is going to be a fantastic addition to the town centre, offering something new and fresh.

“We have lots of exciting new ventures at the centre, 2020 is really going to be a great year for Five Valleys and for the town."

The new venture will also create further job opportunities. For details of the positions available, contact

To find out more about Sub Couture visit