A NEW Primark store is opening today in Gloucester.

The new store, which is a relocation within the town, is almost 50 per cent bigger than the previous Gloucester Primark.

The shop is still located in the heart of Gloucester at 27-37 Eastgate Street, and has created over 70 new jobs.

It has 14 cash desks and 20 fitting rooms along with free Wi-Fi throughout. 

Conor Walsh of Primark said: “We already have a loyal customer base here in Gloucester, so we are delighted to open this new store.

"We are excited for our customers to shop even more of the latest seasonal trends along with our Christmas Gift Shop and growing range of products made using sustainable, recycled and organic materials as part of the Primark Cares range - all at great value prices.”