THE marketing consortium behind Stroud's notorious pink cow logo have returned - and now they want suggestions from the people of the Five Valleys.

Their brightly-coloured bovine - which beat off competition from a blue sheep - was laughed out of town when it appeared as a suggested logo for the district last November.

But now the Creating Wealth Syndicate, a consortium of councils, businesses and community groups, want residents' views to get their plan off the ground.

And they have commissioned marketing firm Achieving the Difference to put together a five-year promotion plan that they claim will help put the district on the map.

"We realise the pink cow did its job in getting attention," said Clive Lewis of Achieving the Difference. "But we realise it did not please everyone.

"That is why we have asked designers Bridge Marketing Partners to go back to the drawing board and come up with a logo that reflects the district's life blood."

The new logo will form part of a massive district-wide marketing campaign to promote everything from tourism to investment opportunities over the next five years.

Businesses and entertainment events like the Stroud Fringe will be encouraged to use it alongside their own publicity to create a unified image.

Terry Morgan, chairman of the Creating Wealth Syndicate, said: "The intention is to give the district a national and international reputation and develop a programme of themed events and activities that will encourage people to visit, invest in and even move to the area."

Anyone wishing to comment on what they would like to see in the plan can email stroud@thedifference.co.uk or write to the Creating Wealth Syndicate c/o Stroud District Council, Ebley Mill, Stroud GL5 4UB.