BOSS Sam Prior gave Brimscombe the Sir Alex Ferguson 'hairdryer treatment' after a crushing 4-1 home defeat against Brackley Saints.
The Lilywhites are currently rooted to the bottom of the Hellenic Premier early-season table with just two points from six games after finishing last term in runners-up spot.
Prior bemoaned an abject performance, he said: "I'm embarrassed for everyone connected with the club. I've never seen such a performance in all my time at the club. And it will not be tolerated.
"When your backs are against the wall you need all those available to stand up and be counted."
Brimscombe welcome Cirencester Development in the Floodlight Cup on Tuesday, 7.45pm.
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