Wall’s is bringing its first ever vending machine to Orchard Square at Gloucester Quays to give away free ice cream on international ice cream day.

To mark International Ice Cream Day on Sunday (July 18), Wall’s is bringing its first ever vending machine to Orchard Square at the Quays and giving away a selection of Wall’s favourite ice cream brands including Twister, Calippo, Solero and Feast, free to lucky locals all day*!

The event will take place between 10am and 6pm on Sunday, when the Wall’s vending machine will serve up the delicious ice creams. 

Gloucester is the heartland of British ice cream, having been the home of the Wall’s factory since 1958, producing over 20 million ice creams every week.

Hosting ice cream day there and getting the community involved in its Happy Hearts initiative, is just one-way Walls is giving back to the place it has called home for many years.

Getting involved in the Wall’s Happy Hearts Initiative and ice cream giveaway is easy:

•             Step 1: Come down to Orchard Square from 10am with a member of your household to use the vending machine

•             Step 2: Give the Walls vending machine a smile and make a heart shaped sign with your hands (either a full heart with both of your hands or a half heart alongside someone else’s half)

•             Step 3: A photo of your hands will be taken, unlocking a free ice cream

You will also receive an email with your Happy Heart’s picture.

Wall’s is on a long-term mission to inspire happy connections across generations of ice cream lovers and the Happy Hearts initiative is another step on that journey.

Locally, Wall’s is set to do this through its new I’m Wall’s programme in Gloucester, which will aim to connect young people who may feel unsupported and excluded from career opportunities, with a traineeship allowing them to gain the confidence, skills and experience they need to start building their career and find long-term employment.

Andrew Cummings, Gloucester factory director at Unilever, Wall’s said: “We are delighted to be bringing our very first heart-fuelled Wall’s vending machine to Gloucester to celebrate international ice cream day.

"The city of Gloucester is very important to us as it’s the home of our ice cream factory and our new I’m Wall’s programme.”

For more information on the Wall’s Happy Hearts initiative, visit: https://www.wallsicecream.com/uk/happy-hearts.html

For more information on the I’m Wall’s programme, visit: https://www.wallsicecream.com/uk/about-walls/im-walls-campaign.html

To find out more about the I’m Wall’s traineeship or to apply for the programme, applicatns should email smarttrain@smarttar.co.uk