Stars from the world of music, TV and rugby were in town for the opening of Superdry's new store in Cheltenham this week.
The new boutique, located on the Promenade, will showcase two of Superdry’s new collections - Superdry Studios and Performance Sport.
The Wanted singer Max George, Countryfile’s Adam Henson and Gloucester Rugby players Mark Atkinson, Jake Polledri and Charlie Chapman were among those in attendance at an exclusive preview event on Tuesday.
Guests enjoyed vegan canapés and cocktails, while designers were on hand to talk about their work.
The shop opened to the public on Wednesday.
Click the gallery above to view photos of the new store and those in attendance at the preview event. For more information visit superdry.com
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