A NEW homeware shop is set to open in Cheltenham very soon.
The Danish homeware store, Søstrene Grene, will be located at popular shopping and leisure location in Cheltenham, The Brewery Quarter.
The 350 square metre store will be near the High Street entrance of The Brewery Quarter and will join the retailer’s 10 existing locations across England, Wales, Scotland and Northern Ireland.
The brand’s signature labyrinth store layout and Nordic inspired aesthetics will be making its way to Cheltenham as part of Søstrene Grene’s further expansion into the south of England.
The retail chain aspires to enrich everyday life with aesthetic designs, creativity, joy and ‘hygge’ – a special state of contentment, warmth and belonging.
Customers can expect minimalistic, Scandinavian designs in a wide range of homewares, furniture, kitchen products, spring decorations, gifting, wrapping paper, cards, hobby crafts, toys and accessories.
Mikkel Grene, CEO and co-owner of Søstrene Grene, said: "We are looking forward to opening our Cheltenham store during a very exciting time for Søstrene Grene.
"We hope to introduce our traditional Danish 'hygge' to more and more shoppers as we continue to expand throughout the UK.”
UK Joint Venture partners Norma Jacob and Richard Power are excited for the opening.
Norma Jacob said: “We always strive to offer our customers beautiful experiences when they visit a Søstrene Grene store.
"This is the second Søstrene Grene store to open in the south of England, and we are eager to open it and invite all customers to immerse themselves in the wonderful world of Søstrene Grene.”
Richard Power said: “The Brewery Quarter is an excellent location for our next store opening and we are very excited to be joining the great selection of retailers, dining and leisure destinations on site.
"With many more exciting locations for 2023, we see great opportunities throughout the UK for our wonderful concept.”
The Cheltenham store will be the eleventh Søstrene Grene store in the UK.
The official opening date will be announced very soon.
To find out more about Søstrene Grene visit https://sostrenegrene.com
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