A POPULAR women’s fashion brand Apricot has launched a brand-new concession at Sanderson Department store at Five Valleys this week. 

The launch of the new Apricot area will be celebrated on Friday (June 28) in the store with cupcakes and prosecco and a chance to shop this season’s range – from dresses to summer skirts, tops and trousers.

Apricot was founded in 2006, beginning life in the basement of a North London building – it’s now a global brand with more than 1,200 stores and concessions across the world.

The brand says it prides itself on effortless design and fantastic quality.

The new Sanderson’s concession joins more than 300 concessions and 17 stand alone stores in the UK and Ireland.

(Image: Five Valleys Shopping Centre) Louise Fearnehough, managing director and head of buying at Sandersons, said: “We are delighted to welcome Apricot to our womenswear department at our Five Valleys store - the brand brings something new and different to our fashion line up and is a great addition.

"Our shoppers are going to really love the summer range we have in at the moment.”

The new range at Sandersons launches on Friday with cupcakes and fizz in the Apricot area.

Sandersons at Five Valleys can be found next to the newly opened Peacocks store and opposite the market, in the mall area at the centre.