COMPUTER generated images of the proposed Javelin Park incinerator reveal the full extent of its visual impact, according to an architect who lives nearby.

Humphrey Cook, a Haresfield resident who runs his own firm of chartered architects, created the images to illustrate the true size and scale of the plant.

Mr Cook, who is also the chairman of Haresfield Parish Council, is bitterly opposed to the facility, which he believes would be a significant intrusion on the rural landscape.

On its website, the company hoping to build the waste burner, Urbaser Balfour Beatty describes the design as ‘sympathetic to the characteristics and local history of the area’.

However, Mr Cook rejects this claim and says the design of the facility is an eyesore which is out of keeping with the countryside environment and many of the local buildings.

"The building would be the most dominant feature in the entire Severn Vale and cause demonstrable harm," he said.

"What is now a very peaceful rural situation of outstanding natural beauty would be dominated by a massive industrial building, a huge increase in traffic movement and a contribution to air pollution.

"The incinerator would dominate the view from the Beacon and Cotswold escarpment which sit in the AONB. It would be an unacceptable blot on the landscape."

Stroud MP Neil Carmichael and the district council have both expressed concerns about the visual impact of the proposed incinerator, which will sport a 75m high chimney.

Urbaser Balfour Beatty, which has submitted a planning application for the plant, has said that it has sought to minimise the impact through the use of ‘efficient design techniques’ and ‘carefully considered building materials’.

Gloucestershire County Council’s planning committee are expected to decide on the application in the final few months of the year.

Members of the public can still comment on the application by visting GCC's website.